READING
Mass media forms
1 Work in pairs. Put the words and phrases related to the mass media in three groups: print, television and the Internet. Use a dictionary to look up unfamiliar words. (Làm việc theo cặp. Đặt các từ và cụm từ liên quan đến các phương tiện truyền thông đại chúng trong ba nhóm: in, truyền hình và Internet. Sử dụng từ điển để tra các từ lạ.)
Hướng dẫn:
Print: books, magazines, leaflets, newspapers
Television: news programmes, dramas, reality shows, documentaries
The Internet: email, websites, instant messaging, data sharing, social networking
2 Quickly read the text and choose the best heading. (Nhanh chóng đọc các văn bản và chọn tiêu đề hay nhất.)
a. The history of print media b. Forms of mass media
c. The advent of the Digital Media Age d. Means of mobile communication
The mass media are means of communication, such as books, newspapers, recordings, radio, movies, television, mobile phones and the Internet, that can reach a large audience.
Although the first printed books had appeared long before in China, the term ‘mass media ’ we use today was coined with the creation of print media, which started in Europe in the Middle Ages. This is also considered the first example of mass media due to the large number of readers then.
Since the mid-twentieth century new technologies have been developed, which helped to diversify mass media and make them an inseparable part of our lives. The role of the mass media is not only to entertain and amuse the masses. Its most important role is to provide information and news about events in different parts of the world as they occur. Educating people about their rights and responsibilities is another function of mass media.
Until recently, mass media forms were classified into six categories according to the sequence of
their advent: print, recordings, cinema, radio, television and the Internet. Each form has its own characteristic content types, creative artists and business models. In the early 21st century, with the explosion of mobile communication technology, the mobile phone has emerged as a new and unique media channel. Video and computer games have also developed into a mass media form.
The Internet and mobile communication is now the most popular means of receiving information and interacting with people through email, instant messaging, apps, search engines, blogs. sooaJ networks and other services. Most print and broadcast media have a presence on the web by having video adverts or Quick Response Codes (QR Codes) that link to specific websites.
Each form of mass media has had an important impact on society, for example, books have helped people to educate themselves while newspapers have recorded daily events. Magazines were the first visual medium before the advent of television, which together with radio, brought entertainment and news programmes into people’s homes. However, all these media had to change and adapt to the advent of the Internet and Digital Media Age. New digital media forms are more personal and social as they allow people to connect with each other, collaborate and share nformation and personalise their experiences.
Đáp án:
b. Forms of mass media (Các hình thức của phương tiện truyền thông đại chúng)
3 Match each of the following words with its meaning. Use a dictionary if necessary. (Khớp mỗi từ sau đây với ý nghĩa của nó. Sử dụng từ điển nếu cần thiết. )
Hướng dẫn:
a.3 b. 4 c. 6 d.2 e. 1 f. 5
4 Read the text again. Decide if the following statements are true (T), false (F), or not given (NG). Tick the correct box (Đọc văn bản một lần nữa. Quyết định xem các nhận định sau đây là đúng (T), sai (F), hoặc không xác định (NG). Đánh dấu vào ô đúng)
Mobile phones and the Internet are the only forms of mass media.
The role of mass media is to entertain, amuse, inform, educate and unite people.
The mobile phone is regarded as a unique means of communication.
People nowadays prefer instant messaging and social networking to emails.
Only digital media have influenced people’s lives and society.
Đáp án:
1.F 2.T 3. F
4.T 5. NG
5 Work in pairs. Tell each other about the forms of mass media that you use every day. Explain how you benefit from using them. (Làm việc theo cặp. Nói về các hình thức truyền thông đại chúng mà bạn sử dụng hàng ngày. Giải thích cách bạn được hưởng lợi từ việc sử dụng chúng.)
SPEAKING
1 Complete the following conversation, using the sentences in the box. Then practise it with a partner. (Hoàn thành cuộc trò chuyện sau đây, bằng cách sử dụng câu trong hộp. Sau đó, luyện tập nó với một người bạn.)
Đáp án:
I closed it already
someone hacked it last month
I’m busy to prepare for the exam at the end of the school year
it’s fun to share with our friends our work and feelings sometimes
Er... Most of my day
I also read others’profiles miles away
2 Put the following opinions about using social networks in the appropriate box. Add yours if they are different. (Đặt những ý kiến sau đây về việc sử dụng các mạng xã hội trong hộp thích hợp. Thêm của bạn nếu chúng khác nhau.)
Positive opinions
Negative opinions
It makes you do homework less and spending less time with friends and family.
It helps you keep in touch with friends and family anytime.
It wastes your time.
It helps you share feelings and work with friends.
It helps you make friends with people miles away.
It makes you curious about other people’s lives
Đáp án:
Positive opinions: 2,4,5
Negative opinions: 1,3,6
3 Work in pairs. Have a similar conversation as the one in 1, discussing the advantages and disadvantages of using social networks and how you use them. Use the ideas in 2. (Làm việc theo cặp. Tạo một cuộc trò chuyện tương tự như phần 1, thảo luận về những lợi thế và bất lợi của việc sử dụng các mạng xã hội và cách bạn sử dụng chúng. Sử dụng ý tưởng trong 2.)
LISTENING
Social media: Language learning apps
1 Read about how three students use social media. Complete the sentences with the words from the box. (Đọc về cách ba học sinh sử dụng phương tiện truyền thông xã hội. Hoàn thành câu với các từ trong hộp.)
Gợi ý đáp án:
1. app 2. record 3. GPS
Advertisements (Quảng cáo)
4. interactive 5. connect 6. audio
7. updates
2 Listen to a conversation between two students talking about language learning applications. Which of the following did they not talk about. (Nghe một cuộc trò chuyện giữa hai học sinh nói về các ứng dụng học ngôn ngữ. Điều gì sau đây họ lại không nói về?)
Click tại đây để nghe:
Lan’s English test results
Nam’s birthday
Language-learning courses
Playing online games
Chatting online with native speakers
Writing a blog
Đáp án: 2 và 3
Audio script:
Nam: Congratulations, Lan! You’ve got an A on your English test! Lan: Thanks, Nam. I should really thank a few social networking sites that help me to improve my English.
Nam: Sounds interesting! So how did you improve your English? Lan: First, I registered and created an account with my nickname. Then I downloaded some free language learning apps on my smartphone and started revising and learning new vocabulary on the go. I could practise while on the bus on my way to school or while jogging in the park.
Nam: Wow! So you don’t play online games anymore?
Lan: Of course I do, but I focus on language games such as Scrabble and crossword puzzles.
Nam: Really? I didn’t know you were keen on these games.
Aren’t they boring?
Lan: Not if you connect and compete with other online gamers.
You can also make friends and have fun.
Nam: Really? But you still need a tutor to explain things or correct your English if you make a mistake.
Lan: Exactly. Some social networking sites help you to connect with native speakers so you can ask questions or have your writing drafts corrected.
Nam: Sounds good! I saw that you uploaded some vocabulary and grammar flashcards on all your social media sites. How did you create them?
Lan: I used a free programme available on my smartphone.
I also used the recording feature to collect interesting samples from English TV and radio. Have you also seen my photos on my English blog?
Nam: Yes, I have. Great photos!
Lan: Thanks.
3 Listen again. Give answers to the following questions.
Click tại đây để nghe:
How does Lan learn new vocabulary?
Why does Lan like playing language games?
How does Lan connect with native speakers of English?
How did she create her flashcards?
Hướng dẫn:
Nghe lại. TRả lời các câu hỏi sau:
She downloaded some language learning apps on her smartphone and started learning vocabulary on the go.
Because she wants to improve her English.
She uses some social networking sites.
She used a free programme on her smartphone.
4 Work in groups of four. Listen again. What do think about Lan’s ways of improving her English? What can you learn from her experience? (Làm việc trong nhóm bốn người. Lắng nghe một lần nữa.Bạn suy nghĩ gì về cách cải thiện tiếng Anh của Lan? bạn có thể học hỏi gì từ kinh nghiệm của cô?)
WRITING
Describing a pie chart showing the use of online resources
1 Work in pairs. Discuss the difference between a graph and a chart; and how to describe a pie chart. (Làm việc theo cặp. Thảo luận về sự khác biệt giữa một đồ thị và biểu đồ; và làm thế nào để mô tả biểu đồ hình tròn.)
Gợi ý đáp án:
Charts and graphs represent a series of data but they are different from each other. Graphs are mainly used to represent variation in values over a period of time. Charts are used to give information about the frequency of different quantities in a single pictorial representation.
To describe a pie chart we should specify the information (content) and proportion of each segment, which can be measured in percentages (%) or fractions (e.g. one-third, a quarter).
2 The pie chart below illustrates the forms of communication used by students in Intel Secondary School. Complete the description with the words in the box. (Biểu đồ hình tròn dưới đây minh họa các hình thức truyền thông được sử dụng bởi các sinh viên trong trường Trung học Intel. Hoàn thành các mô tả với các từ trong hộp.)
Đáp án:
1. preferences 2. recorded 3. majority
4. tied in 5. dominant 6. the least
3 Study the pie chart and write a paragraph of 130-160 words to describe it. (Nghiên cứu các biểu đồ hình tròn và viết một đoạn 130-160 từ để mô tả nó.)
Gợi ý đáp án:
The pie chart shows students’ preferred online resources recorded in a survey carried out at Intel Secondary School Library in 2014. Following is a brief description of the students’preferences.
We can see that a majority of students played interactive games, which rank the first at 30%. Fiction e-books line in the second at 20%, and are at 10% less than interactive games. Online magazines rank the third at 18% while non-fiction e-books account for 15%. Online dictionaries are the fifth library resource at 11%. Only a minority of students, or 6%, used science
journals, which is the least popular of all resources, and used fivefold less than the most preferred resource, interactive games.
To conclude, the dominant form of online resources used by the students at Intel Secondary School Library is interactive games. Of all the other resources - fiction e-books, online magazines, non-fiction e-books, online dictionaries and science journals - students used science journals the least.